Doctorate in Sales and Marketing

ABMS The Open University Of Switzerland

Program Description

Doctorate in Sales and Marketing

ABMS The Open University Of Switzerland

Advance Your Expertise at ABMS

Connect with learners and leaders just like you in our online doctoral programs. You will go as far as your mind will take you as a doctoral student at ABMS.

For Academic Researchers and Educators

The Doctorate of Sales & Marketing (DBA) signifies the highest level of achievement in any academic discipline.

This is the highest educational level you can study at ABMS Open University. At this level students are given the full knowledge not just know-how, our students should be able to come with new theory themselves and should be able to manage big team and teach young professionals how to do things better, they introduced to management as an academic discipline. Doctorate in Sales and Marketing is a very reputed qualification that is fully capable of providing great support to the careers of those who are related with the advertisement and marketing world. This qualification can provide help to people who want to sell products of their clients by attracting a great majority of visitors and increasing their sales. Actually the main thing is that every business or more precisely product requires promotion no matter how good it is. You have to tell people about the qualities of the product because they will only consider using it when they will know it. For this reason, the field of sales and marketing is directly or indirectly related with every other field because for attracting customers we all need promotion. Modern world has the advantage of fast communication and there are more than enough mediums that are utilized by professionals who are associated with the field of Sales and Marketing. Internet is the most potent advertising medium of modern era, which possesses the power of conveying messages in minutes to people of this world. Social networks and other related platforms especially have emerged as convincing marketing platforms because a large number of people from different parts of this world are associated with them. Those who pursue Doctorate in Sales and Marketing are taught various strategies and skills which can be employed for using Social Media for carrying out the promotion of products and services. Similarly E-Business is related with the application of ICT that is information and communication technologies in carrying out business activities. It is also related with sales and marketing and in a Doctorate in Sales and Marketing program students are provided relevant knowledge about this field as well.

This course also focuses upon highlighting the main difference between online as well as offline marketing strategies. Individuals who obtain this qualification are capable of helping not online, but also offline businesses. The options related with such training courses are designed for teaching students the development of products and services, which are in demand. It also provides a deep insight about the trends prevailing in the main industry. In short, it can be said that sales and marketing related aspects of the main field are assembled in a doctorate program for carrying out the development of stronger business related skills in the students. Generally the admission criteria for students who want to get enrolled in this program is that they should have a Master in the same field or a work experience in management of seven years in addition to any Bachelor or equivalent. The duration of course is one year plus thesis.

In our doctorate programs, you will:

  • Develop and practice innovative research methods.
  • Earn the highest quality of education.
  • Achieve the expertise to publish in peer-reviewed journals.
  • Become a successful doctoral researcher and educator.

The Doctorate will take your leadership to the next level. In our doctoral programs, you will:

  • Study and apply innovative research methods.
  • Combine applied research and professional practice.
  • Prepare to make an impact in policy and practice.
  • Learn strategies to facilitate more effective, adaptable organizations and create positive change.
  • Become a more innovative leader in your field.

Study Language: this study program taught entirely in English.

We have 4 intakes per year: January, April, July and October

Modules:

  • Sales and Marketing
  • Global Management
  • Strategic Management and Leadership
  • Project Management
  • Strategic Information System Analyses
  • Accounting and Finance
  • Research Methods
  • Electronic Research Methods
  • Dynamic Websites

Admission Requirements:

Duration: one Academic year + Thesis (thesis takes from 1 - 4 years)

Diploma: DBA in Sales and Marketing

Age: Minimum age 25 years

Previous study: Master or equivalent OR 7 years Management Experience + a Bachelor or equivalent

English level: IELTS or equivalent (Only for students from non-English speaking countries or students who did not study at English speaking school)

Study Method: Online

Fee: 11400 Euro

Note: Study fee does not include application and reservation fee (to guarantee you a study place) of 240 Euro (onetime payment and non-refundable).

European Qualifications Framework: this program is equivalent to EQF Level 8 (doctoral level)

This school offers programs in:
  • English


Last updated July 27, 2016
Duration & Price
This course is Online
Start Date
Start date
Open Enrollment
Duration
Duration
2 - 6 years
Part time
Full time
Price
Price
11,400 EUR
Information
Deadline
Start date Open Enrollment
Place
Switzerland Zurich
Application deadline Request Info
End date Request Info
Duration 2 - 6 years
Price 11,400 EUR