Doctor of Business Administration Degrees in Marketing

Compare 4 DBA Programs in Marketing

Marketing

Many students pursuing a Doctor of Business Administration (DBA) choose to focus on marketing because it provides a comprehensive view of the business world and how marketing affects many business outcomes. Possessing an advanced degree with an emphasis on marketing provides individuals with an advantage in this highly competitive field.

What is a DBA in Marketing? A Doctor of Business Administration is a degree that is typically created for professionals in business looking to advance their careers into higher ranking executive or leadership positions as well as to teach at the university level. The DBA in Marketing focuses on managing the entirety of a product or service through the exploration of contemporary marketing practices including ethics and legality.

There are many benefits to receiving a DBA in Marketing. The program teaches many skills that help navigate the intricacies of the marketing world and how it can affect business outcomes. Graduates with a DBA in Marketing are more prepared for career opportunities in academia, leadership and consulting in the areas of market research, customer services, sales, direct marketing, and public relations.

The cost to take a DBA in Marketing can vary significantly depending on the institution and geographical location. The time it takes to complete a DBA in Marketing also varies significantly and may last up to seven years. It is very important for students interested in pursuing a DBA in Marketing to research the school thoroughly to ensure the program fits their financial goals and educational timeline.

Career opportunities for people with a DBA in Marketing are numerous and include opportunities in academia, public relations, direct marketing, consumer marketing, and market research depending on the employer.

There are many options for students looking to pursue a DBA in Marketing, with a variety of universities offering some online courses and even completely online degrees. Online classes are a great option for people pursuing a DBA in Marketing because it allows them to complete the degree on their timeline, as many of the prospective students are already productive members of the business world looking to increase their career ranking and opportunities. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

Read More

Doctor of Business Administration (D.B.A.)

Northwestern Polytechnic University
Campus Full time 5 years September 2017 USA Fremont

The DBA degree program is designed to develop the student’s ability in advanced academic study, practical research, and professional expertise in business administration. The program aims to cultivate leadership in modern global business development and management. [+]

DBA Degrees in Marketing. The DBA degree program is designed to develop the student’s ability in advanced academic study, practical research, and professional expertise in business administration. The program aims to cultivate leadership in modern global business development and management. Research emphases are in the fields of global economy, finance, business decision making, marketing strategies, as well as broad digital business intelligence and e-business applications. Background Preparation Students admitted into the DBA degree program are required to have proper business background preparation for taking the graduate level coursework. The student must clear all deficiencies before taking the degree required courses. A student with deficiency in any required background subject is required to clear it by taking and passing the appropriate preparatory module course. With advance approval by the academic review committee, the student may be allowed to take a proficiency exam to clear any deficiency subject. The student must also follow the English requirement described in the chapter on Admission Policies. The following are the four business preparatory modules covering all the required background subjects: PBUS05: Essentials of Corporate Business Management PBUS06: Essentials of Corporate Accounting and Finance D.B.A. Curriculum A minimum of 96 semester units of graduate study beyond the bachelor’s degree are required for the DBA program. Among them, 84 units are for graduate coursework and a minimum of 12 units are for doctoral dissertation or comprehensive research project work. Courses at the 4xxG level must be taken at NPU in order to earn graduate credits. The student must meet prerequisite requirements when taking any of the following courses. I. Foundation Requirements (29 units - First two years of study) (Foundation in enterprise management and information systems, quantitative analysis) IT450G Enterprise Information System Fundamentals (3) MGT450G Organizational Behavior and Management (3) MKT450G Marketing Management (3) FIN501 Financial Management (3) FIN522 International Trade and Investment (3) HRM531 Human Resource Management (3) MGT500 Risk Management (3) MGT530 Logistics and Operations Management (3) MGT542 Technology and Product Management (3) Prior to taking the Research Methodology courses listed below, the student must form his/her Dissertation Committee which oversees the student’s dissertation research planning and activities. II. Core Requirements (24 units – Third year of study) Following the foundation coursework, the student must take advanced level graduate courses, a series of two research methodology courses, and courses for breadth of study, by which the student gains mastery of the subjects of interest and in-depth understanding of related research. Courses described in this section, especially the Research Methodology courses, should be taken by the student immediately following the required foundation courses described in section I. The student is advised to refer to the DBA Student Handbook for guidelines on all the requirements related to dissertation research work and the final dissertation document. DBA601 Research Methodology - I (3) DBA602 Research Methodology - II (3) FIN510 Investment Analysis (3) FIN568 Corporate Finance (3) IT553 Business Intelligence and CRM (3) IT560 Enterprise Resource Planning (ERP) (3) MGT501 Project Management (3) MKT541 Strategic Marketing (3) III. Electives(31 units – Fourth year of study) The student may take any advanced graduate courses, numbered at 500 or above, to meet the electives requirement. However, doctoral candidates are encouraged to take concentrated coursework to address their career development plan or research interests. Curricular Practicum: Students with no or little experience in the work environment they will be prepared to enter are required to conduct curricular practicum before graduation. Other students are also encouraged to take curricular practicum courses and engage in practical training to work on company projects that are directly related to the student’s dissertation research or course of study. The student must observe the rules required for taking the practicum courses. IV. Doctoral Dissertation (12 units – Fifth year of study) The doctoral candidate is required to earn a minimum of 12 units in the dissertation coursework to meet the graduation requirement. Refer to the DBA Student Handbook for information related to doctoral dissertation. DBA698 Dissertation – I (6) DBA699 Dissertation – II (6) [-]

Doctor of Business Administration

California Miramar University
Online & Campus Combined Full time September 2017 USA San Diego

The <strong>Doctorate of Business Administration</strong> program is designed to provide managers and leaders with a global perspective which emphasizes the use of both practical and theoretical approaches. [+]

The Doctorate of Business Administration program is designed to provide managers and leaders with a global perspective which emphasizes the use of both practical and theoretical approaches. The Core, Concentration, and Dissertation course syllabi are organized around this goal. The successful completion of class projects and assignments require research skills and the discovery of new knowledge as students search for solutions to problems in today’s ever changing environment. Program Objectives Doctorate of Business Administration (DBA) program objective is to train scholars to develop and sharpen management theories to enhance their contribution to management education and practice. Students acquire advanced knowledge of literature and theory in their major, that provides a foundation for their area of specialization. They are given theoretical and practical knowledge of advanced research skills, which is essential for publishing in leading academic journals. Requirements The Doctor of Business Administration (DBA) degree requires 66 graduate semester credits beyond the Master's degree. The dissertation preparation courses account for 12 of the total required credits. A comprehensive exam is required prior to approval of the dissertation proposal. Concentrations California Miramar University offers doctoral business degree (DBA) in four areas of concentration, allowing students the opportunity to focus on what is meaningful to their professional growth and development. Finance International Business Marketing Strategic Management Financial Management The lifeblood of every organization - private, public, religious or corporate - is its financial resources. Managers must know how to manage and allocate resources in order to ensure long-term profitability and organizational health. This concentration assists students with developing these essential skills. International Business The "global economy" requires that domestic and foreign business managers have the knowledge of cultural, economic, political and legal environments of business and the necessary managerial skills for making management decisions in an international context. This concentration focuses on the essential elements required to understand and manage international organizations. Marketing The Marketing concentration moves beyond fundamentals by focusing upon marketing management and marketing research. The courses provide students the opportunity to enhance existing skills and knowledge and to gain new skills and knowledge germane to effectively managing the entire scope of the product life cycle in a strategically-sound, systematic, ethical, and legal manner. Strategic Management This concentration prepares individuals who seek top leadership positions in business or who seek to be valued consultants to businesses and other organizations. Prospective top leaders and consultants must prepare themselves to see and evaluate the "big picture" and think and act "strategically." Leaders develop analytical and strategic thinking skills early in their careers. Consultants engage in problems solving with their client firms, always with an understanding of the strategic implications of what they are doing, and ultimately may help firms develop and implement strategies. The concentration in Strategic Management prepares students for such careers. That is why we say Strategic Management is a career, not a job. Curriculum Graduates must successfully complete the 66 credit hours outlined below: Core Courses 36 Semester Credit Hours Concentration Courses 18 Semester Credit Hours Dissertation Courses 12 Semester Credit Hours Total Doctor of Business Administration 66 Semester Credit Hours [-]

PhD in Business Administration

Ivey Business School
Campus Full time 4 - 5 years September 2017 Canada London

The Ivey Business School PhD Program in Business Administration is an intensive research-based program designed to develop an individual’s analytic, research and teaching ability and prepare PhD candidates for a career in university teaching and research. Our program provides conceptual and analytical tools that cultivate leading-edge research and contribution to both theoretical and applied knowledge. [+]

PhD in Business Administration

 

The Ivey Business School PhD Program in Business Administration is an intensive research-based program designed to develop an individual’s analytic, research and teaching ability and prepare PhD candidates for a career in university teaching and research. Our program provides conceptual and analytical tools that cultivate leading-edge research and contribution to both theoretical and applied knowledge.

 

At Ivey we are committed to training PhD students in an atmosphere of educational and research excellence.

 

 

Disciplines

General Management

 

Examine how firms can remain successful in a rapidly changing world characterized by increasing globalization, heightened competitive pressures and complex social and technological environments... [-]


Doctor of Business Administration (DBA)

Millennium City Academy
Campus or Online Full time Part time 3 years August 2017 United Kingdom London + 1 more

The Doctor of Business Administration (DBA) is a professional doctorate which offers students the opportunity to study a comprehensive curriculum in advanced Business Administration with a strong focus on Branding and Entrepreneurship. [+]

The Doctor of Business Administration (DBA) is a professional doctorate which offers students the opportunity to study a comprehensive curriculum in advanced Business Administration with a strong focus on Branding and Entrepreneurship. It is an ideal preparation those who wish to run their own business or take up a leadership role in the public or private sector. The doctorate is awarded by the Ecole Superiéure de Gestion , which is part of the Paris Graduate School of Management, one of France’s top Business Schools.

Who is the DBA for

The DBA programme is aimed at students who have already obtained a Masters degree in Business or a related area and who wish to distinguish themselves further by obtaining a specialist Doctoral qualification.... [-]