General
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Program Description
About the programme
This programme seeks to bring academic research in marketing management closer to marketing management practice, thereby focusing research on topics that will generate new knowledge for real world problems.
Solving real world problems
As markets and technologies become more global, and as customer needs become more advanced and fragmented, private companies and public services must innovate and improve their products and services at an increasing velocity. Thus, the strategic importance of marketing management expertise has grown in strategic importance as organisations adapt to meet these evolving challenges and opportunities.
Academic content
Marketing is a well-defined academic field within the social sciences that has membership organizations including academics and practitioners, dedicated scientific journals, and academic programs offered at all levels. Marketing is a core academic field within any business school and an important element in all study programs.
Marketing is also a core competency in any organization that must compete for customer preferences and for which fulfilling customers’ needs is necessary for long-term profitability and sustainability. Marketing competence is applicable not only to profit-driven companies, but also to non-profit and public organizations that must fulfil the needs and goals of their target audiences.
The aim of the PhD program is to produce candidates of the highest international standards who can carry out high-level research suitable for publication in leading academic journals and other outlets and who are capable of addressing research issues important to academia and business practice.
Study Plan
A study plan describes the content, structure and organization of a study programme. To each study plan there is a set of subject plans that describes the different subjects. In the subject plan you will also find a reading list. Below you will find a study model that shows you which subjects that are taught each term. In the study model you'll also find links to each subject plan.
Link to the latest published study plan
Last updated Feb 2020
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About the School
The University of South-Eastern Norway (USN) is headed by Rector Petter Aasen. USN was established as a university on the 4th of May 2018.
The University of South-Eastern Norway (USN) is headed by Rector Petter Aasen.
USN was established as a university on the 4th of May 2018.
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