The student should develop applied and highly specialized competencies and practical skills in the acquisition, interpretation, comprehension, and application of marketing management principles. Through the Doctoral thesis, in which the qualification culminates, a qualifying student would show evidence of independent and original scientific work. The thesis would constitute a decided contribution to a knowledge of the subject discipline as well as the field of research. Qualifying students would also display competence in the application of related research methodology, and the proper written and/or oral communication of the research process and findings. The student should be able to reflect on his/her research decisions and applications, to assess the effect thereof in the holistic context of marketing management.
A student who is in possession of a Master’s qualification in Marketing Management with a minimum of 65% or higher on NQF Level 8 or 9 may apply for admission to this qualification. The Dean of the Faculty of Management may refuse a student admission to the Doctoral qualification if of the opinion that the student’s academic background is insufficient for the proposed studies.
Name: Prof M Roberts-Lombard
Tel: +27 (0)11 559 3031 / Email: firstname.lastname@example.org
Program taught in: