PhD in Marketing

The Hong Kong University of Science and Technology

Program Description

PhD in Marketing

The Hong Kong University of Science and Technology

marketing

The Department of Marketing continuously strives to achieve excellence in research. The faculty members are renowned for high-quality research and frequently publish their work in top international marketing journals, such as the Journal of Marketing Research (JMR), Journal of Consumer Research (JCR) and Marketing Science (MS). The Marketing Department ranks in the top 10 worldwide in terms of the number of articles published in JMR, JCR, and MS from 2003-2013.

The goal of the Ph.D. program is to develop outstanding scholars who will become active contributors to marketing knowledge and will go on to secure academic jobs at top international universities. In keeping with this spirit, several of our students have published papers in top research journals while in the program. One recent graduate was selected for the Marketing Science Institute’s Young Scholar Program, one of the highest accolades a young researcher in the field can receive.

The faculty is highly committed to the Ph.D. program and provides students with a stimulating intellectual environment that enables them to become outstanding researchers. They receive rigorous training in the theory and methods of various subfields of marketing, such as consumer behavior and marketing models. State-of-the-art courses are offered on themes such as information processing, behavioral game theory, experimental designs, judgment and decision-making, choice modeling, and analytical marketing science. These courses, coupled with the research training, make the Ph.D. a demanding but also rewarding program of study.

Apart from gaining in-depth knowledge, students gain hands-on experience in the research process from the early stages of the program through a mentorship scheme. A well-equipped behavioral lab and many opportunities for research collaboration with faculty members contribute to the learning experience. In addition, students benefit from two research centers housed in the Marketing Department – the Center for Experimental Business Research and the Center for Marketing and Distribution. These centers facilitate the acquisition and dissemination of marketing knowledge and have frequently hosted reputed speakers from around the world.

Research Foci

Research areas include: consumer information processing, consumer decision-making, non-conscious influences on behavior, affect and emotions, imagery and visual attention, attitudes and persuasion, goals and consumer self-regulation, social identity and consumer self-esteem, cross-cultural research, empirical models of consumers and firms, eye-tracking and spatial modeling, choice models, theory-based empirical models, Bayesian data analysis, information economics, retailing and marketing strategy, information and contract, media strategy, online marketing, social media and online marketing, advertising, pricing and sustainability.

economics

Admission Requirements

i. General Admission Requirements

Applicants seeking admission to a master's degree should have:

  • obtained a bachelor’s degree from a recognized institution, or an approved equivalent qualification;

ii. English Language Admission Requirements

You have to fulfill English Language requirements with one of the following proficiency attainments*:

  • TOEFL-iBT 80
  • TOEFL-pBT 550
  • TOEFL-Revised Paper-Delivered Test 60 (total scores for Reading, Listening and Writing sections)
  • IELTS (Academic Module) Overall score: 6.0 and all sub-scores: 5.5

*If your first language is English, and your bachelor’s degree or equivalent qualification was awarded by an institution where the medium of instruction was English, you will be waived from fulfilling the above English Language requirements.

iii. Program-Specific Admission Requirements

Applicants should have a satisfactory score in GMAT or GRE, on top of (i) and (ii) above

Application deadline

Please visit here for details.

For more program details, please visit here.

This school offers programs in:
  • English


Last updated April 26, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
Duration
Duration
3 - 4 years
Part time
Full time
Price
Price
42,100 HKD
Locations
Hong Kong - Hong Kong
Start date: Sept. 2018
Application deadline Request Info
Please visit here for details.
End date Request Info
Dates
Sept. 2018
Hong Kong - Hong Kong
Application deadline Request Info
Please visit here for details.
End date Request Info
Price
per year