PhD in Marketing


Program Description


The Ph.D. Program follows a strong research-intensive tradition on the North American model. It is designed to enable students to gain a deep knowledge of management in general, to develop a concentration in a specialized field, and to provide opportunities for students to do significant original research in their chosen area. Ph.D. students are offered intensive and targeted research training and exceptional collaboration opportunities with faculty to prepare them for their future careers in teaching and/or research. It emphasizes the development of sophisticated, state-of-the-art research skills that help in the creation of new knowledge in a chosen area of marketing: Consumer behavior that is mainly psychology-based, and Quantitative modeling that is largely based on economic and statistical theories.

Non-MPhil holders may be admitted through an integrated MPhil and Ph.D. program study scheme.

The program is offered by the Department of Marketing with the following research foci:

Research Foci

Research areas include consumer information processing, consumer decision-making, non-conscious influences on behavior, affect and emotions, imagery and visual attention, attitudes and persuasion, goals and consumer self-regulation, social identity and consumer self-esteem, cross-cultural research, lay beliefs, food psychology and marketing, field experiments, empirical models of consumers and firms, eye-tracking and spatial modeling, choice models, theory-based empirical models, Bayesian data analysis, information economics, retailing and marketing strategy, information and contract, media strategy, online marketing, social media, and online marketing, advertising, pricing, sustainability, machine learning, business analytics, natural language processing, and causal inference.


Admission Requirements

To qualify for admission, applicants must meet all of the following requirements. Admission is selective and meeting these minimum requirements does not guarantee admission.

i. General Admission Requirements of the University

  • Applicants seeking admission to a doctoral degree program should have obtained a bachelor’s degree with a proven record of outstanding performance from a recognized institution; or presented evidence of satisfactory work at the postgraduate level on a full-time basis for at least one year, or on a part-time basis for at least two years.

ii. English Language Admission Requirements

Applicants have to fulfill English Language requirements with one of the following proficiency attainments:

  • TOEFL-iBT: 80*
  • TOEFL-pBT: 550
  • TOEFL-Revised paper-delivered test: 60 (total scores for Reading, Listening and Writing sections)
  • IELTS (Academic Module): Overall score: 6.5 and All sub-score: 5.5

* refers to the total score in one single attempt

Applicants are not required to present TOEFL or IELTS score if:

  • their first language is English, or
  • they obtained the bachelor's degree (or equivalent) from an institution where the medium of instruction was English.

iii. Program-Specific Admission Requirements

  • A satisfactory score in GMAT or GRE

For more program information, please refer to

Last updated Oct 2020

About the School

Located at the Clear Water Bay of Hong Kong, the Hong Kong University of Science and Technology (HKUST) is a research-focused institution that ranks first among top young universities in the world (Ti ... Read More

Located at the Clear Water Bay of Hong Kong, the Hong Kong University of Science and Technology (HKUST) is a research-focused institution that ranks first among top young universities in the world (Times Higher Education Young University Rankings, 2020). With an international outlook and global reputation, the university aims to be a leading university, both locally and internationally, through excellence in teaching and research. With the unprecedented demand for high-end talent in support of the development of Hong Kong and the world, The Hong Kong University of Science and Technology (Guangzhou) (HKUST(GZ)) will be set up in Nansha, south of Guangzhou, to synergize with its Clear Water Bay (CWB) counterpart, nurturing talents and facilitating collaboration amongst Hong Kong, the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) and beyond on education, research and knowledge transfer. Read less