PhD in Marketing

Washington State University Carson College of Business

Program Description

PhD in Marketing

Washington State University Carson College of Business

PhD in Marketing

The doctorate in business administration with an emphasis in marketing at Washington State University is designed to prepare graduates for careers in research and teaching. The primary goal of the marketing doctoral program is to train academics for placements at AACSB-accredited peer institutions (preferably with a doctoral program of their own) throughout the United States and abroad. Those with a completed master's degree in a business discipline can complete the doctorate in four years of full-time resident study. The program encompasses a variety of formal and informal interactions and projects with faculty and others, as well as course work, comprehensive exams, and dissertation research. It enables students to develop substantial competencies in the theory, practice, and research methodology essential to the advancement of marketing knowledge, while accommodating individual backgrounds, experiences, and objectives. Course work covers topics associated with the scholarly pursuit of marketing as well as topics from supporting fields of inquiry such as psychology, sociology, and management. Extensive coverage of research methods and statistics associated with the social sciences also is a large component of the program. In addition to specific coursework, the marketing doctoral program also provides an environment in which students can develop research competencies in close association with the marketing faculty and other graduate students.

Admission Requirements

Candidates must reach a minimum admissions index score of 1250 to be considered for admission. The index is based on the formula GPA x 200 + GMAT. There is not a minimum GMAT score. However, sucessful candidates typically exceed 650. GMAT score report code 09D-TL-81 Pearson Test of English score report code: 8Z2-GT-38 

Program Requirements

1. Research Tool Requirements (12credit hours)
In addition, students must take at least 4 other research methods courses (12 credits) to be selected by the student with the approval of his/her Ph.D. committee. These courses must give sufficient preparation to the student in each of the following areas:

  • ANOVA (e.g. Psych 511, Stat 512, Stat 530, Stat 507, Soc 522)
  • Regression/Econometrics (e.g. Soc 521, Stat 513, Stat 533, Stat 535, Econ 511, Econ 512)
  • Psychometric Theory (e.g. Psych 513/514, Stat 520)
  • Multivariate Statistics (e.g. Psych 511, Stat 519, Dec Sci 519, Dec Sci 591)

The suggested courses above may be substituted for any four courses that treat each of the above topics in a comprehensive fashion, as approved by the program committee.

2. Major Field Requirements (15 credit hours)
Ph.D. students are required to take 3 Marketing doctoral seminars (9 credits), based on the following:

  • Mktg 590 Seminar in Consumer Behavior
  • Mktg 591 Seminar in Marketing Management
  • Mktg 596 Doctoral Topics

Ph.D. students are also required to take the 3 credit college wide Survey of Research Methods course (currently MKTG 593), which should be taken during the first year in the program.
In addition, Ph.D. students in Marketing are required to complete an independent research paper (the "second year paper") for an additional 3 credits.

3. Supporting Field Requirements (21 credit hours)
Coursework in the area of specialization are intended to provide necessary skills and knowledge to conduct research in a chosen field of interest. Courses must be related to an area of study selected by the student and approved by the students" program committee. Sample areas of specialization include (but are not limited to) anthropology, psychology, sociology, economics, management, international business and mass communication. Additional coursework in marketing may also be taken, with the program committee approval.

4. Other Requirements (1 credit)
Students will also be required to take BA 598: Research & Professional Development Seminar their first fall semester.
* Specific course requirements and full details of the Ph.D. program in marketing is available in the Marketing Department office, Todd 367.

This school offers programs in:
  • English

Last updated May 11, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Full time
Start date Sept. 2017
USA District of Columbia, District of Columbia
Application deadline Request Info
End date Request Info
Duration Request Info
Price Request Info