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PhD Programs in Marketing Studies in Kenya for 2024

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PhD Programs in Marketing Studies

An MBA in Marketing is an advanced course of study that is typically taken to propel careers in the field of Marketing and Advertising. Depending on the curriculum of the educational institution, students can be offered such courses as market research, corporate and retail communications, and social media marketing strategies.

Kenya is regarded as one of the countries in Africa with their top university being the University of Nairobi. Last year, the Kenyan government, upgraded 15 institutions to fully university status in a bid to increase the student’s accessibility to these universities.

Requirements for the PhD program often involve the student having already obtained a Master’s degree. Additionally, a thesis or dissertation primarily consisting of original academic research must be submitted. In some countries, this work may even need to be defended in front of a panel.