The field of Marketing is interdisciplinary, comprising of business, management, economics, market analysis, psychology, and sociology. It is an interesting field in the business world and candidates for a PhD Marketing degree should have a special interest in a topic of Marketing, which they will focus their research on for the duration of the degree program, usually a minimum of 4 years.
Candidates who have already completed a graduate level degree in business and marketing would have the appropriate foundation of knowledge for a PhD Marketing program. Areas of interest for a PhD Marketing degree include product marketing, pricing, distribution, brand management, strategy, segmentation, and ethics, among many other options.
For professionals who want to advance professionally and academically, whether seeking to work in the corporate, public, consulting, or academic sectors, a PhD Marketing is a valuable investment. Read more about these PhD Marketing opportunities, today!
Established in 2014, following the merger of the Departments of Management and Marketing, our main aim is to advance and share knowledge at the intersection of markets, marketing practice and consumption. We do this by providing an active and inspiring environment for academic staff, students and practitioners to research ideas, produce high quality publications and discuss how to disseminate knowledge on the... [+]
Master's programmes at Kent Business School are driven by international research and relevance. Programmes are developed to broaden your career prospects and prepare you for success. [+]
The goal of our PhD program is not only to give you a solid theoretical and methodological basis to develop your own research, but also to provide opportunities to participate in other activities and develop your own professional network. [+]
The goal of the PhD program is to develop outstanding scholars who will become active contributors to marketing knowledge and will go on to secure academic jobs at top international universities. In keeping with this spirit, several of our students have published papers in top research journals while in the program. [+]
The student should develop applied and highly specialised competencies and practical skills in the acquisition, interpretation, comprehension and application of marketing management principles. Through the Doctoral thesis, in which the qualification culminates, a qualifying student would show evidence of independent and original scientific work. [+]
The Doctoral study programme comprises a thesis that makes an original contribution to Marketing Communication on a topic selected in consultation with the Departmental Chairperson. A maximum of four advanced seminars on relevant aspects of the topic of study, and an oral examination (the equivalent of two papers each consisting of four modules) as prescribed in the General Regulation book. A research article that is suitable for publication in an academic journal is required. [+]
The PhD program seeks to bring academic research in marketing management closer to marketing management practice, thereby focusing research on topics that will generate new knowledge for real world problems. [+]
By the end of the PhD program, the candidate is expected to have fulfilled the following learning objectives: Develop key pioneering research questions that can be explored empirically to provide innovative and creative solutions to specific problems; Explore advanced theoretical knowledge to develop research skills through original research; Integrate advanced knowledge into managerial and organizational contexts and roles; Prepare for teaching responsibilities in higher education (for those who expect to enter the teaching profession) [+]
For those who imagine themselves as university professors sharing their passion for Consumer, Apparel and Retail studies with future students, a PhD in the field is an outstanding course of study to pursue. By delving deep into exciting topics ranging from marketing to consumer behavior, you will gain an expert’s understanding of the industry and how to apply your knowledge for success in the field. The CARS graduate program of study leading to the doctor of philosophy degree requires a minimum of 60 hours (90 beyond the BS) and the completion of a dissertation. [+]
The Doctoral Programme in Marketing and Strategy is a project that enhances the synergies of three recognised national higher education institutions: the University of Minho, Aveiro University and the University of Beira Interior, respectively. [+]
With the University of Guelph's PhD in Management program, you'll explore complex challenges in modern business management and scholarship, and develop relevant research within one of three unique academic fields in which the University has a distinct strength - marketing and consumer behavior, services management and organizational leadership. Throughout your time here, you'll be conducting innovative and relevant research, presenting your ideas at conferences, writing papers for journal publications and networking with peers from other universities. [+]
The doctorate in business administration with an emphasis in marketing at Washington State University is designed to prepare graduates for careers in research and teaching. The primary goal of the marketing doctoral program is to train academics for [+]
PhD in Marketing
The doctorate in business administration with an emphasis in marketing at Washington State University is designed to prepare graduates for careers in research and teaching. The primary goal of the marketing doctoral program is to train academics for placements at AACSB-accredited peer institutions (preferably with a doctoral program of their own) throughout the United States and abroad. Those with a completed master's degree in a business discipline can complete the doctorate in four years of full-time resident study. The program encompasses a variety of formal and informal interactions and projects with faculty and others, as well as course work, comprehensive exams, and dissertation research. It enables students to develop substantial competencies in the theory, practice, and research methodology essential to the advancement of marketing knowledge, while accommodating individual backgrounds, experiences, and objectives. Course work covers topics associated with the scholarly pursuit of marketing as well as topics from supporting fields of inquiry such as psychology, sociology, and management. Extensive coverage of research methods and statistics associated with the social sciences also is a large component of the program. In addition to specific coursework, the marketing doctoral program also provides an environment in which students can develop research competencies in close association with the marketing faculty and other graduate students.... [-]
Doctor of philosophy program consists of six PhD programs, covering the spectrum of areas within the management studies, including Organization Management, Marketing Management, Technology and [+]
Doctor of Philosophy
Ph.D. Program is our premium program of all degrees. We are the frontier to implement the Ph.D. and DBA double-track system to develop students’ research and practice abilities. In addition, we offer non-tuition fees and scholarship to encourage students to enroll our program. To connect interdisciplinary groups, we structure networks of well-known institutions and schools to spur academic dialogues with our faculty and Ph.D. students. Moreover, we highlight to train students to have abilities of journal writings, public presentations as well as teaching and research techniques. We aim to strengthen the interaction relationships between advisers and their advisees, and further to promote our school to become the research center which has impact in the Asian-Pacific Area. Ph.D. Program consists of six groups: Organization Management, Marketing Management, Technology and Services Innovation, Electronic and Service Science, Finance, and International Business Management.... [-]
The Doctor of Professional Studies degree, D.Prof., is the pinnacle degree for the active professional manager. The purpose of the D.Prof. is to provide active managers with a flexible approach for the advanced study of a managerial .... [+]
Doctor of Professional Studies
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The Doctor of Professional Studies degree, D.Prof., is the pinnacle degree for the active professional manager. The purpose of the D.Prof. is to provide active managers with a flexible approach for the advanced study of a managerial problem important to their organization. Individuals pursuing this degree are interested in examining a relevant business problem from a “hands-on” practical perspective in order to derive applicable outcomes for their organization. Given the applied nature of the program it is considered an inter-disciplinary degree that focuses on the solution of real world problems to the organization. It is often pursued with the direct support of the candidate’s company due to the intrinsic value of the program to the operations of the work-place.... [-]