Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

Many programs in Africa take place in a very unusual cultural and physical environment than most students are familiar with in the good old days. Come To Know to adapt to this living conditions is part of fun and the challenge of living there. The challenge is intellectual, emotional and physical.

Requirements for the PhD program often involve the student having already obtained a Master’s degree. Additionally, a thesis or dissertation primarily consisting of original academic research must be submitted. In some countries, this work may even need to be defended in front of a panel.