The PhD is a doctoral degree, specifically called a "doctor of philosophy" degree. This is misleading because PhD holders are not necessarily philosophers (unless they earned their degree in philosophy!). That said, PhD recipients are able to engage in thought experiments, reason about problems, and solve problems in sophisticated ways.
With different taste and preference among many people in the world, acquiring a PhD in marketing will help you understand the consumer behavior. With a PhD in Marketing, you can come up with strategies and ideas on how to increase the revenue for business success. This training will also enable you to beat other competitors in the market.
Spanning 23 countries, North America is continent filled with educational opportunity. Students have the opportunity to learn multiple languages and develop an understanding of vastly different cultures.
View all Doctoral Programs in Marketing in North America 2017
For those who imagine themselves as university professors sharing their passion for Consumer, Apparel and Retail studies with future students, a PhD in the field is an outstanding course of study to pursue. By delving deep into exciting topics ranging from marketing to consumer behavior, you will gain an expert’s understanding of the industry and how to apply your knowledge for success in the field. The CARS graduate program of study leading to the doctor of philosophy degree requires a minimum of 60 hours (90 beyond the BS) and the completion of a dissertation. [+]
With the University of Guelph's PhD in Management program, you'll explore complex challenges in modern business management and scholarship, and develop relevant research within one of three unique academic fields in which the University has a distinct strength - marketing and consumer behavior, services management and organizational leadership. Throughout your time here, you'll be conducting innovative and relevant research, presenting your ideas at conferences, writing papers for journal publications and networking with peers from other universities. [+]