Doctoral Degree in Marketing in North America

Find PhD Programs in Marketing in North America 2017

Marketing

The PhD is a doctoral degree, specifically called a "doctor of philosophy" degree. This is misleading because PhD holders are not necessarily philosophers (unless they earned their degree in philosophy!). That said, PhD recipients are able to engage in thought experiments, reason about problems, and solve problems in sophisticated ways.

With different taste and preference among many people in the world, acquiring a PhD in marketing will help you understand the consumer behavior. With a PhD in Marketing, you can come up with strategies and ideas on how to increase the revenue for business success. This training will also enable you to beat other competitors in the market.

Spanning 23 countries, North America is continent filled with educational opportunity. Students have the opportunity to learn multiple languages and develop an understanding of vastly different cultures.

View all Doctoral Programs in Marketing in North America 2017

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PhD in Consumer, Apparel, and Retail Studies

University of North Carolina Greensboro
Campus Full time 60 hours August 2017 USA Greensboro

For those who imagine themselves as university professors sharing their passion for Consumer, Apparel and Retail studies with future students, a PhD in the field is an outstanding course of study to pursue. By delving deep into exciting topics ranging from marketing to consumer behavior, you will gain an expert’s understanding of the industry and how to apply your knowledge for success in the field. The CARS graduate program of study leading to the doctor of philosophy degree requires a minimum of 60 hours (90 beyond the BS) and the completion of a dissertation. [+]

PhD Programs in Marketing in North America 2017. PhD in Consumer, Apparel, and Retail Studies For those who imagine themselves as university professors sharing their passion for Consumer, Apparel, and Retail studies with future students, a PhD in the field is an outstanding course of study to pursue. By delving deep into exciting topics ranging from marketing to consumer behavior, you will gain an expert’s understanding of the industry and how to apply your knowledge for success in the field. The CARS graduate program of study leading to the doctor of philosophy degree requires a minimum of 60 hours (90 beyond the BS) and the completion of a dissertation. Sample doctoral courses include: CRS 712: Theory Development in Consumer, Apparel and Retail Studies Examination of business related marketing theories. Analysis of marketing theories, models, and conceptual frameworks. Includes business-to-business, consumer, customer relationship and economic theories. CRS 713: Qualitative Methodology in Consumer, Apparel and Retail Studies Exploration of development and use of qualitative research methodology. Focus on application of qualitative methodology to diverse research problems, data collection procedures, and analysis approaches. CRS 721: Consumer Behavior in Apparel and Retailing Current theories and research in consumer behavior. Application of consumer behavior models to apparel, apparel-related products and retailing through individualized research projects. This school offers programs in: English [-]

PhD in Management - Marketing and consumer behaviour

University of Guelph
Campus Full time 6 semesters September 2017 Canada Guelph

With the University of Guelph's PhD in Management program, you'll explore complex challenges in modern business management and scholarship, and develop relevant research within one of three unique academic fields in which the University has a distinct strength - marketing and consumer behavior, services management and organizational leadership. Throughout your time here, you'll be conducting innovative and relevant research, presenting your ideas at conferences, writing papers for journal publications and networking with peers from other universities. [+]

With the University of Guelph's PhD in Management program, you'll explore complex challenges in modern business management and scholarship, and develop relevant research within one of three unique academic fields in which the University has a distinct strength - marketing and consumer behavior, services management and organizational leadership. Throughout your time here, you'll be conducting innovative and relevant research, presenting your ideas at conferences, writing papers for journal publications and networking with peers from other universities. Marketing and consumer behaviour Understand the basis for consumer purchasing patterns and the development of marketing strategies. Consumer preferences and decision making Consumer well-being and public policy Marketing management and strategy Innovation adoption Program timeline This PhD program consists of six semesters of coursework within the first two years. Students take five core and six field courses along with one teaching course and a subsequent qualifying exam. The remainder of the program is devoted to completion and defense of a full doctoral dissertation. Admission requirements A recognized master’s degree in a management field with an average standing of at least “B+” Acceptable GMAT or GRE Score Applicants need an acceptable TOEFL score (or equivalent) if English is not their first language The application deadline is February 1. [-]