Doctoral Program in Marketing in Braga in Portugal

View all PhD Programs in Marketing 2017 in Braga in Portugal

Marketing

The PhD is a doctoral degree, specifically called a "doctor of philosophy" degree. This is misleading because PhD holders are not necessarily philosophers (unless they earned their degree in philosophy!). That said, PhD recipients are able to engage in thought experiments, reason about problems, and solve problems in sophisticated ways.

When the business scores are in play, marketing plays the central role in the quality making and success of the business. For marketers to gain quality skills and appeal in the dynamic context, the doctoral degree in marketing could help largely.

Portugal is one of the warmest European countries. University programs are very affordable. In fact Portugal has one of the lowest living costs for students. Enjoy the the great beaches in Algarve or the old wings of history in the capital city of Lisbon.

Braga is one of the oldest cities in the northwest Portugal and has the oldest catholic archdiocese in the country. Being a large city in the municipality, two main universities have their headquarters here. These are Minho University and the Universidade Catolica Portuguesa.

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PhD in Marketing and Strategy

University of Minho - School of Economics and Management
Campus Full time Part time 3 years October 2017 Portugal Braga + 1 more

The Doctoral Programme in Marketing and Strategy is a project that enhances the synergies of three recognised national higher education institutions: the University of Minho, Aveiro University and the University of Beira Interior, respectively. [+]

Doctorate Degrees in Marketing in Braga in Portugal. Justification and Purpose The Doctoral Programme in Marketing and Strategy is a project that enhances the synergies of three recognised national higher education institutions: the University of Minho, Aveiro University and the University of Beira Interior, respectively. Their primary objective is to provide doctoral students with an insight into the state-of-the-art about the advances of scientific knowledge in Marketing and Strategy. It is a programme of international scope, complete and innovative, which resorts to education in the English language. In addition, it is flexible, as it offers the possibility to develop studies/research in a part-time or full-time regime. It is a six-semester-long programme, which corresponds to 180 ECTS. Therefore, it combines the structural components of Marketing and Strategy and specific optional course units of both areas, at two different times: the first year is dedicated to coursework and research in the three above-mentioned universities, according to their calendars, and the last two years is devoted to the design and elaboration of an original doctoral thesis. Doctoral candidates have the opportunity to acquire academic and professional skills that promote their career, in particular, in high positions of private and public, national and international institutions or while recognised leaders and managers when developing a given business idea. Hence, this doctoral programme envisages the strengthening of skills of research, analysis, autonomous and creative production of scientific knowledge and its dissemination worldwide. [-]