Doctor of Business Administration (DBA)

As a Premier Digital Technology Institution, APU’s Doctor of Business Administration (DBA) programme is designed to offer professionals with a balance between business strategy, management, people, process and technology-driven content, in the context of digital transformation aspirations.

A wide array of career options are available to DBA holders, including, but not limited to, C-Suite and Managerial positions, Leadership roles, Academic leadership, Policy makers/advisors, Consultants, Entrepreneurs and Researchers.

The emphasis of the DBA programme is on collaboration, interpersonal relationship building and applied experiential learning. Students are required to complete 10 taught modules on the DBA which are delivered in a combination of online and face-to-face blended learning modes depending on the module.

Pre-requisite Modules

For Non-Business Students

• Managing People
• Understanding Customers
• Managerial Finance
• Business Environment & Strategic Planning

Modules

• Strategic Management for Integrated Value Creation
• Accounting and FinTech in Digital Transformation
• Advanced Marketing Intelligence and Research
• Research Methodology
• Leadership and Organisational Science
• Digital Thinking and Innovation Management
• Data Science and Business Analytics
• Quantitative Research OR Qualitative Research
• Digital Business Transformation
• Global Economic and Business Issues
• Dissertation

The modules are assessed through flexible assessment methods with minimal examinations, catering to the needs of busy working professionals.

• The APU DBA prepares you to address the challenges within an increasingly Volatile, Uncertain, Complex and Ambiguous (VUCA) digitalised world.
• The knowledge and experience gained via APU’s DBA will allow you to sharpen your skills and competencies in decision-making, strategic thinking, and problem-solving - be it for work or personal aspirations. The programme is also designed to enhance your research skills which can be applied to strategic formulation, policy formation and organisational risk assessment and mitigation plans.
• The APU DBA programme has a unique digital emphasis and is a technology-infused leadership programme that focuses on future-proofing leaders in a highly volatile and uncertain future.
• The Malaysian Institute of Accountants (MIA) has endorsed APU DBA to enhance and progress existing business knowledge, gaining perspective on contemporary business issues, future trends, and complex problems that require analytical skills to solve.
• Under a strategic collaboration with the Chartered Management Institute, UK, you have the exciting opportunity of enrolling for the exclusive APU-CMI Dual Certification by adding a separate CMI qualification to your APU qualification, you are really on the road to success to be truly recognised globally as a Professional Manager.

• Management Analyst
• Business Consultant
• Business Research Analyst
• Market Research Analyst
• Entrepreneur
• Economist
• Professor
• Chief Marketing Officer (CM0)
• General Manager
• Analytics & Reporting Manager
• Decision Analytics Manager
• Management Consultant
• Chief Executive Officer (CEO)
• International Marketing Manager

Learning is supported by materials, tasks, and activities provided through the Institution’s Learning Management System. The fundamental delivery mode of the programme encompasses the following:

• Face-to-Face Learning
• Guided Online Learning
• Self-Managed Learning
• Group Discussion and Presentations
• Case Studies Analysis
• Seminar Discussion with Guest Speakers