PhD in Marketing
Hong Kong, Hong Kong
DURATION
3 up to 6 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
HKD 42,100 / per year **
STUDY FORMAT
On-Campus
* contact us for more information
** per year
Scholarships
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Introduction
The Ph.D. Program follows a strong research-intensive tradition on the North American model. It is designed to enable students to gain a deep knowledge of management in general, to develop a concentration in a specialized field, and to provide opportunities for students to do significant original research in their chosen area. Ph.D. students are offered intensive and targeted research training and exceptional collaboration opportunities with faculty to prepare them for their future careers in teaching and/or research. It emphasizes the development of sophisticated, state-of-the-art research skills that help in the creation of new knowledge in a chosen area of marketing: Consumer behavior that is mainly psychology-based, and Quantitative modeling that is largely based on economic and statistical theories.
Non-MPhil holders may be admitted through an integrated MPhil and Ph.D. program study scheme.
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Admissions
Curriculum
Research Foci
Research areas include consumer information processing, consumer decision-making, non-conscious influences on behavior, affect and emotions, imagery and visual attention, attitudes and persuasion, goals and consumer self-regulation, social identity and consumer self-esteem, cross-cultural research, lay beliefs, food psychology and marketing, field experiments, empirical models of consumers and firms, eye-tracking and spatial modeling, choice models, theory-based empirical models, Bayesian data analysis, information economics, retailing and marketing strategy, information and contract, media strategy, online marketing, social media, and online marketing, advertising, pricing, sustainability, machine learning, business analytics, natural language processing, and causal inference.