PhD in Marketing
The Hong Kong University of Science and Technology
Hong Kong, Hong Kong
3 - 6 years
Full time, Part time
HKD 42,100 / per year **
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** per year
The Ph.D. Program follows a strong research-intensive tradition on the North American model. It is designed to enable students to gain a deep knowledge of management in general, to develop a concentration in a specialized field, and to provide opportunities for students to do significant original research in their chosen area. Ph.D. students are offered intensive and targeted research training and exceptional collaboration opportunities with faculty to prepare them for their future careers in teaching and/or research. It emphasizes the development of sophisticated, state-of-the-art research skills that help in the creation of new knowledge in a chosen area of marketing: Consumer behavior that is mainly psychology-based, and Quantitative modeling that is largely based on economic and statistical theories.
Non-MPhil holders may be admitted through an integrated MPhil and Ph.D. program study scheme.