PhD in Marketing Management Unicaf University (MW)

The goal of the PhD programme is to prepare the next generation of leading researchers.

The PhD is a programme of an independent, self-directed academic research degree, supported by a team of supervisors that makes an original contribution to knowledge written up in a publishable dissertation. The PhD programme also supports the development of research and generic skills to equip you to operate successfully as a professional researcher in any setting. The essential requirement of a PhD is the creation of new knowledge. Being a researcher means developing new ideas and improving understanding through the creation of new knowledge. Your research will inevitably build to some degree on the work and ideas of others, but as a research student, you are expected to make an original contribution to knowledge in your discipline.

Each PhD student must take a number of online modules and also complete a dissertation. Students must defend their dissertation in a “viva voce” (spoken) examination. The viva-voce examination is an intense and challenging experience, but we offer workshops and mock examinations to help our research students prepare and almost all research students who reach this stage go on to successfully complete their degree.

Students can engage in research in one of the following fields of study:

• Marketing Management
• Information and Technology
• Education
• Business Administration
• Accounting and Finance

Programme Outline

Core Units

• UU-PhD-801 Quantitative and Qualitative Research Methods
• UU-PhD-802 Current Issues in Management
• UU-PhD-803 Leadership
• UU-PhD-810 Marketing Management
• UU-PhD-MAR-900-1 PhD. Marketing Management Dissertation (Part 1)
• UU-PhD-MAR-900-2 PhD. Marketing Management Dissertation (Part 2)
• UU-PhD-MAR-900-3 PhD. Marketing Management Dissertation (Part 3)
• UU-PhD-MAR-900-4 PhD. Marketing Management Dissertation (Part 4)