PhD in Marketing Management University College of Southeast Norway
About the programme
This programme seeks to bring academic research in marketing management closer to marketing management practice, thereby focusing research on topics that will generate new knowledge for real world problems.
Solving real world problems
As markets and technologies become more global, and as customer needs become more advanced and fragmented, private companies and public services must innovate and improve their products and services at an increasing velocity. Thus, the strategic importance of marketing management expertise has grown in strategic importance as organisations adapt to meet these evolving challenges and opportunities.
A study plan describes the content, structure and organization of a study programme. To each study plan there is a set of subject plans that describes the different subjects. In the subject plan you will also find a reading list. Below you will find a study model that shows you which subjects that are taught each term. In the study model you'll also find links to each subject plan.
Link to the latest published study plan