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10 PhD Programs in Marketing 2023

Overview

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

The PhD (Doctor of Philosophy) is a doctoral or post-graduate degree. PhD holders are not necessarily philosophers (unless they earned their degree in philosophy), and PhD recipients are able to engage in thought experiments, reason about problems, and solve problems in sophisticated ways. To receive a PhD a student must demonstrate original research in their chosen field of study, produce a dissertation on that research, and defend their dissertation in front of other experts.

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