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10 On-Campus PhD Programs in Marketing Studies 2024

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    On-Campus PhD Programs in Marketing Studies

    An MBA in Marketing is an advanced course of study that is typically taken to propel careers in the field of Marketing and Advertising. Depending on the curriculum of the educational institution, students can be offered such courses as market research, corporate and retail communications, and social media marketing strategies.

    Requirements for the PhD program often involve the student having already obtained a Master’s degree. Additionally, a thesis or dissertation primarily consisting of original academic research must be submitted. In some countries, this work may even need to be defended in front of a panel.