Media studies can provide a solid understanding of the expertise and skills necessary for success in the modern media industry. A variety of media types can be explored, including broadcasting, film, publishing, advertising, photography and social media.

An extreme lack of resources coupled with a poor economic situation has made The Gambia a poor choice for those seeking a degree in higher education. Though the number of educated Gambians is on the rise, it is still far lower than the international average.

Requirements for the PhD program often involve the student having already obtained a Master’s degree. Additionally, a thesis or dissertation primarily consisting of original academic research must be submitted. In some countries, this work may even need to be defended in front of a panel.