ESPM

Introduction

Read the Official Description

The ESPM

ESPM was born in 1951, through a project by Rodolfo Lima Martensen, at the invitation of Pietro Maria Bardi, then director of the São Paulo Museum of Art (Masp) - and supported by Assis Chateaubriand, president of the Associated Diaries, in the time the largest media group in Brazil. With the name of School of Propaganda of the Masp, it occupied, initially, a room of the museum.

Under the direction of Martensen and with the slogan "Teach who does", the school at that time met market professionals to teach their free course; but has kept to the present the philosophy of always associating practice with theory, which today characterizes most of the higher courses.

And already with the name of School of Propaganda of São Paulo remained installed in the MASP until 1955, when it moved to own facilities, in the same building, and gained the denomination "Superior". In 1971, Otto Hugo Scherb assumed the direction and proposed the change of the name to Superior School of Propaganda and Marketing, maintained until today. With the support of Antonio Delfim Neto - then Minister of Finance and also an exponent of USP - the course was adapted to the format of four years of communication courses then created and soon afterwards recognized by the Ministry of Education.

Mission, vision and values

MISSION

To generate value for society by forming transforming leaders through education.

Vision 2020

To be the most important teaching, learning and research institution - in communication, management and technology - oriented to the market.

values

  • Economic, social and environmental sustainability
  • Valorization and promotion of Brazilian culture
  • Social system based on free initiative, freedom of expression, ethical standards and meritocracy
  • Transformation, creative and innovative, as the main motivating element of our actions
  • People who are committed, respected and valued
This school offers programs in:
  • Portuguese (Brazil)

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Programs

This school also offers:

PhD

MESTRADO E DOUTORADO EM GESTÃO INTERNACIONAL

Online Part time March 2018 Brazil São Paulo

PMDGI visa preparar docentes, pesquisadores e profissionais para a reflexão científica sobre temas atuais da Administração no contexto internacional, estimulando o domínio dessa ciência e de suas ferramentas analíticas, bem como preparar os alunos para o doutorado, ou seja, para o próximo passo daqueles que pretendem continuar a carreira em pesquisa, docência e publicação. [+]

Apresentação do programa

O Programa de Mestrado e Doutorado em Gestão Internacional (PMDGI) da ESPM visa preparar docentes, pesquisadores e profissionais para a reflexão científica sobre temas atuais da Administração no contexto internacional, estimulando o domínio dessa ciência e de suas ferramentas analíticas, bem como preparar os alunos para o doutorado, ou seja, para o próximo passo daqueles que pretendem continuar a carreira em pesquisa, docência e publicação.

A proposta do PMDGI é oferecer à sociedade brasileira uma resposta à lacuna na formação de professores e pesquisadores na área de Gestão Internacional. Busca-se uma proposta de formação didática e produção científica com nível de excelência, e tornar-se um ponto de referência para disseminação do conhecimento e de pesquisas relacionadas aos aspectos de marketing, estratégia e inovação em contexto internacional.... [-]


Post-graduation In Communication And Consumer Practices

Campus Part time March 2018 Brazil São Paulo

The Stricto Sensu Post-Graduation Program in Communication and Consumer Practices of ESPM (PPGCOM ESPM) began in 2006 with the academic Master's course and had the Doctorate course approved in 2012. Its objective is to train high level teachers and researchers, with national and international competence, able to execute and lead research, orientation and teaching activities in the area of ​​communication and consumption. Its faculty and student have intellectual production evaluated to a maximum degree by CAPES. [+]

Program Information

The Stricto Sensu Post-Graduation Program in Communication and Consumer Practices of ESPM (PPGCOM ESPM) began in 2006 with the academic Master's course and had the Doctorate course approved in 2012. Its objective is to train high level teachers and researchers, with national and international competence, able to execute and lead research, orientation and teaching activities in the area of ​​communication and consumption. Its faculty and student have intellectual production evaluated to a maximum degree by CAPES.

Differential and Approach

The differential of the program is the researched theme: it is the first and only Brazilian PPGCOM entirely dedicated to the study of the interface between communication and consumption and the relations articulated to it. The critical analysis of mass society and consumption, media cultures and capital narratives, includes the study of classical theories and the discussion of contemporary approaches. PPGCOM's priority is the promotion of an intellectual environment committed to the national and international scientific agenda and to the development of Brazilian society.... [-]